Which personality traits did you choose to respond to and apply the typeface? Ben is a very outgoing and striking person. My adjectives were fashion, image, loud, comical and a character. o chose to work with image and fashion.
What are the reasons behind the design decisions you have made for the typeface? i started to look at brands ben liked and wore. I noticed he was always head to toe in 'Jack Wills', so i started to reasearch into the catalogues and websites and found some interesting typefaces in them, i then used these typefaces and manipulated them to make them into 'bens own'.
I wanted to look into image also, so i started working with mirrors, i came up with the concept of putting cut-outs of my typeface next to a mirror and taking photographs of the reflection, i was more than pleased with the outcome.
To meet the breif i then had to use the photographs of my reflected alphabet to illustrate from, example above^
In what ways are the results effective? i was really pleased with the outcome of my final typeface, even though it was quite detailed and complicate, you could still make out what i was trying to communicate 'image'.
The letters individually also looked effective, and as a set, but when i started to scale it down for my name badge some of the letters started to become unreadable and lost their meaning. This is something that i will improve on this week, i need to think about the scale, detail and simplicity of each individual letter.
Ben's Name badge..
Because of the problems i had with the scale, i chose to use the letterforms without the reflection for Ben's name badge.
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