What is being communicated and how? The word glow was quite hard to express using letterforms.
At first i jotted down everything that can into my head when i thought of 'glow'.
I had a range of ideas e.g Pregnancy, health , genes, microscopic images, light, happiness and my bright pink lipstick.
I wanted to create a meaning behind my idea, so i choose to focus on using the microscopic images and the idea of pregnancy/'life'.
My initial idea was to use the images in collage to create my letterforms but i was not happy with how it was starting to look so i started to use my fluorescent lipstick.
How well has the idea been visually explored/ answers the brief? In terms of visuals it answers the brief well as it does 'glow' but i was personally unhappy with the overall look.
My thought process was good, i had a large range of ideas down on paper but my downfall was actually exploring these ideas to meet the brief.
What are the strengths of the resolution? One of the strengths is how the typeface looks as a set, i like how it looks above ^.
But when the letterforms are singled out to make a word or on their own they look visually less attractive.
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